Tourism Australia Web Ads.
Picture the vibrant mosaic of Australia's scenery unfolding in captivating web ads – that's exactly what I had the privilege to create for Tourism Australia. As a designer, my canvas expanded to encompass the breathtaking landscapes of this incredible continent.
Web Ads that Inspire: My task was to design web tiles and banner ads following Tourism Australia’s brand guidelines, each tailored to various sizes and destinations. The challenge lay in curating the talents of Tourism Australia's photographers, who had captured a vast collection of over a thousand photos showcasing the enchanting beauty of Australian landscapes. My role involved meticulously sifting through this treasure trove to find the perfect images that would not only suit but also seamlessly fit the designated ad spaces. This process was further complemented by the compelling headlines crafted by their copywriters.
A Visual Journey: From the picturesque McLaren Vale in South Australia to the world-renowned Great Barrier Reef in Queensland, the serene capital of Australian Capital Territory, Canberra, to the vibrant cityscape of Melbourne, Victoria – I had the honour of weaving these locales into visually striking ads. Not to forget the coastal charm of Port Stephens in New South Wales and the iconic allure of Uluru in the Northern Territory.
Photoshop Magic: My trusty companion for this creative voyage was Adobe Photoshop. With its versatile tools and features, I crafted these ads as layered artboards.
In each web ad, I aimed to capture the essence of the location, the spirit of its people, and the allure of its landscapes. It was about inspiring wanderlust and inviting travellers to explore the unique wonders of Australia.
Working with Tourism Australia was a journey of artistic exploration, and I'm thrilled to have been part of their mission to showcase Australia's beauty to the world.