BWX Annual Report.
My journey with BWX began with a clear mandate – to craft an annual report that resonated with their mission. Armed with the client's brand guidelines, I embarked on this creative endeavour, shaping every aspect from the ground up.
From Concept to Creation: Starting with raw Word and Excel files supplied by the client, I transformed them into a visually captivating narrative. This encompassed everything from the initial brief to the print-ready finished art files.
Crafting Visual Harmony: Consistency was key. I harnessed the power of Paragraph and Character styles, ensuring that every word and element adhered seamlessly to BWX's brand identity. Table and Cell styles were employed to maintain uniformity.
The Magic of Illustrations: To bring complex data to life, I harnessed the genius of Illustrator, creating elegant charts and engaging infographics that presented information with both clarity and aesthetic appeal.
Images: Beauty is in the details. Photos underwent colour correction in Photoshop, ensuring they not only looked their best but also harmonised with the report's overall aesthetics.
In this creative journey, Adobe InDesign, Illustrator, and Photoshop served as my trusty companions, enabling me to weave a tapestry of natural beauty and design sophistication.